Assets & unit economics
Two blocks under the P&L: what you own (cash, stock, working capital) and whether the business works (margin, CAC, net margin per unit).
The income statement says what a period earned. Two blocks underneath it answer the questions it can't.
Assets
What you own at the end of every period, in the same columns as the forecast above.
How inventory moves
Inventory is a goods ledger, not a money ledger. It moves when stock moves:
Because it follows goods and not money, inventory is identical in the cash and the profit view, and it deliberately ignores supplier payment terms, deposit/balance installments and your configured payment delays. When you pay your supplier has no bearing on when the pallet arrived.
Four sub-rows show the movements behind the balance: units on hand, units purchased, units sold, and the average cost per unit the account is valued at. Units purchased read your real goods spend in the past and your purchase schedule ahead; with no schedule set you re-order what you sell on the day you sell it, so stock holds level rather than drifting on an assumption you never made.
Units per order (basket size) and Avg cost per unit live with the restocking drivers — sync them from your shop or enter them by hand. Without them, Foreqast values a unit at what one actually cost: the month's goods spend over the units that left stock.
Analysis
The same four questions in every industry, asked against a different denominator:
| Row | What it says |
|---|---|
| Margin, Margin % | Revenue minus cost of goods — what sales carry before operating costs |
| Margin per unit | What one unit contributes after the goods it consumed |
| Cost per conversion | Advertising divided by the conversions it bought |
| Net margin, Net margin % | Margin once acquisition is paid for |
| Net margin per unit | Margin per unit less the advertising each one cost |
The denominator follows your business model: an online shop counts units sold and pays per order (CAC); a subscription business counts active customers and pays per new customer; a project business counts active projects. Rows whose denominator has no data anywhere in the horizon are hidden rather than shown as a column of zeros.
Net margin per unit is the row to watch: negative means each new customer costs more to win than they bring in.
Cost per conversion and both net-margin rows only appear once the Advertising Budgets extension is on. Without it your Advertising line is whatever history happened to book rather than a budget you steer, and netting that off a margin would read like a plan nobody made — so the block answers the margin question alone: Margin, Margin % and Margin per unit.