Selling price calculator
Work forwards from your costs instead of backwards from a competitor: enter what a unit costs you and the margin you need, and get the net price, the gross price and what a discount does to both.
Net selling price
€67.27
The price you have to realise after any discount.
- Variable cost per unit
- €37.00
- Markup on cost
- 81.8%
- List price, net
- €74.75
- List price incl. VAT
- €88.95
- Contribution per unit
- €30.27
Calculated in your browser. Nothing is sent anywhere.
The number
Margin and markup are not the same number
A 45% margin is not a 45% markup. Margin is measured against the selling price, markup against the cost — a 45% margin needs an 82% markup. Pricing at cost × 1.45 and calling it a 45% margin leaves about twelve points on the table on every unit.
Net price = variable cost ÷ (1 − target margin)
Getting it right
- Put your usual discount in. A list price you never realise is a margin you never earn.
- This is a contribution margin, not a profit margin — fixed costs still come out of it.
- Check the result against what the market pays before you commit to it.
Templates that go further
Monitor margin
One calculation is a snapshot. Foreqast keeps the margin live as purchase prices, fees and shipping costs move under it.
Questions
Selling price calculator — What people ask about it
Should I price on margin or on what competitors charge?
Calculate the margin price first, then look at the market. The calculation tells you the floor; the market tells you the ceiling. Selling below the floor is a decision, but it should be one you make knowingly.
Do I include overheads in the unit cost?
Not here. This is a contribution calculation, so only costs that scale with a sale belong in it. Overheads are covered by volume × contribution, which is what the break-even calculator answers.
One number is an average. Your cash moves day by day.
Connect your accounting data and Foreqast keeps this calculation live — with every committed cost on the date it actually lands.